I supported Best of Logan’s transition from an Instagram brand to a community app through a comprehensive launch campaign. Over a week-long production cycle, I handled pre-production planning for their dual food event and app showcase, capturing testimonials from four community members and producing lifestyle content that demonstrated the app’s functionality. Working alongside the event logistics coordinator, I created organic social content, including app demos, screen recordings, and testimonials that highlighted participating local businesses while building authentic community hype for the founder. Despite working with a limited budget, the campaign successfully positioned Best of Logan as a polished digital platform that bridges local businesses with community engagement.
Website: https://thebestoflogan.com/
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